Brand & Experience Consultant for Beauty, Wellness & Hospitality based in Madison, WI. I help beauty brands, salons, spas, and boutique hospitality brands craft elevated identities and unforgettable guest experiences.
Luxury is no longer just about how something looks, it’s about how it feels. Whether you’re launching a beauty brand, scaling a salon, reimagining a spa, or refining your guest experience, I help you design a business that feels cohesive, intentional, and profitable.
Every detail from your visual identity to your customer journey should communicate who you are and what you stand for. My work brings clarity, creativity, and commercial strategy together to help your brand move with purpose.
Don’t chase trends. Define your standard. I partner with beauty and hospitality founders to design experiences that build loyalty and drive growth.
01
Brand, Business, and Growth Strategy — For beauty brands and service businesses alike, I help you refine your positioning, align your pricing architecture, and scale sustainably. From concept to launch, or reset to relaunch, we’ll clarify your strategy and story.
02
Brand Development and Identity — I direct brand identities. Through mood, language, and sensory cues, I help you shape the way your brand looks, feels, and communicates across every touchpoint. Together, we define your narrative, tone, and visual direction so your audience connects instantly.
03
Guest Experience and Environment Design — From the unboxing moment to the treatment room, every detail tells a story. We’ll refine your space, sensory elements, and team interactions so your guests feel connected, cared for, and compelled to return.
04
Product and Service Development — Whether you’re developing a signature product line, or designing a luxury spa menu, I’ll help you create offerings that align with your brand ethos and captivate your ideal audience.
05
Campaign and Content Direction — Launches, collections, or seasonal storytelling — I create campaign concepts that translate your brand DNA into visuals, language, and moments that convert.
06
Business Coaching & Consulting — For founders and teams ready to scale with clarity, I offer tailored consulting that blends with creative direction, brand strategy, and operational insight — turning big ideas into sustainable systems.
My CV
I’ve built a career at the intersection of beauty, wellness, and hospitality — as a founder, creative director, and consultant.
From product development to guest experience strategy, I help brands translate their values into tangible, memorable interactions. My work has guided beauty founders, salons, and boutique hotels in building cohesive, emotionally resonate brands that thrive online and in person.
As founder of Marie Hunter Beauty, I’ve experienced the full arc of brand creation — from concept to cult following. That journey informs everything I teach and build: luxury rooted in intention, delivered with simplicity, and designed to last.
About
All projects showcased on this site are the property of my clients and are displayed with their explicit permission.